Autoresponders can do a lot for your business, whether or not it's an Internet Marketing Business or a Brick and Mortar business. An Autoresponder is your automatic sales machine. It will deliver your messages and promotional material for you at whatever intervals you choose. A few things you can do with them follows:
• Deliver F~R~E~E Reports • Provide Technical Support Follow-up • Deliver Online Sales and Training Courses • Deliver Frequently Asked Questions • Process Online Forms • Deliver Promotional Material
There are several kinds of Autoresponders you can use, PC based software is one, or you can host online your own script/program, and you can use an Autoresponder service. I will list several at the end of this article. I prefer the latter due to it eliminating many of the problems the others pose.
Some of those problems related to the first two examples are:
First if it's PC based, your using you ISP service to send those emails out, many have limits on how many emails you can send, and if someone forgets they signed up to receive your emails they can trace your IP address and complain to your ISP. This is a real hazard when you import purchased leads/adresses and mail unsolicited emails.
The second example you are using a hosted script/software etc. and you also run the same sort of risks. Most hosting providers have limits on the amount of emails you can send. Again, you also deal with people who forget they signed up, and run the same risk with unsolicited mailings with purchased leads.
With these two examples there are several ways around the issues at hand. Using a VPN to cover your tracks with the first can help. You can also send a one time email, and not be breaking spam laws if it is requesting them to opt-in. Once they opt-in you are relatively safe.
The third example… using a Autoresponder service removes these problems for the most part. You have to pay a monthly fee. But if your using your Autoresponder correctly and getting a good ROI on your mailings, it should certainly cover the cost. No Autoresponder is the right one if you don't know how to use them to make money, if that is your objective. Not everyone uses them for this purpose.
Autoresponders are great to have, as they are designed to automatically respond to any email they receive with an instant response. You can run an automatic series at different time intervals on a schedule and also usually do broadcasts for special deals and promotions as often as needed. They can save you a great amount of time, and sort of run your business for you when you are away, or even sleeping. You see the ads sometimes, earn whild you sleep, Autoresponders are one way of that happening… though there are others, such as having ads running while your out doing something else.
You can also update your messages as needed within your Autoresponder. If prices change, Deals are no longer available, or a myriad of other reasons. You can change frequency of your messages/emails, and update those messages accordingly. When running your business, it's important to keep your subscribers updated. It's how your customers will know about new products and deals. If you have a good relationship with them, they will be looking forward to your new offers.
We will discuss more about Autoresponders, using them with lead capture/splash pages and using content, ebooks, free offers and more to generate your leads with them in the next post. For now let me leave you with some providers that we use. We use several providers for different reasons and projects. Some of these providers will give you free use of their service. There are some limits with them as to what you can do, such as importing leads, or how many subscribers, or time you can use their free trial. But you should check them out and see what features you require.
Till next time have a look,